Wishbone, a fried chicken restaurant in Philadelphia, wasn't interested in serving just your average drumstick. Everything that came out of their kitchen was gourmet, but — like any good fried chicken — it was also a little greasy. We wanted to celebrate this contrast with the design. We mixed high-end light fixtures, tile work and flooring with low-end, readily available materials like plywood and concrete to match the palette of the food.
The brand identity has a warm comfortable look that compliments your meal, it's not too complicated and has a bit of humor; it's fired chicken after all.