Schnitz

Located in New York City's East Village, Schnitz is known for it's irreverent and sometimes rebellious attitude. Starting out in street fairs with the biggest fryer they could fit, they began making Schnitzel sandwiches; serving each with a lemon wedge for that extra zest.

To showcase Schnitz's history so we created a custom newspaper using their old blog posts. This served as both a promotional and hero piece within the space as custom wallpaper. The menu and printed collateral are straight forward with a little bit of playfulness, just like the food they serve. We kept the color palette very simple, using yellow and black for a high contrast punch and played off their signature sandwich garnish, the lemon.

  • Interior
  • Branding
  • Menu Design
  • Restaurant Collateral
  • Signage
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Tag Collective Schnitz | Logo
Tag Collective Schnitz | Sign Detail Tag Collective Schnitz | Lemon
Tag Collective Schnitz | Sandwich and Menu
Tag Collective Schnitz | Menu and Loyalty Cards
Tag Collective Schnitz | Menu
Tag Collective Schnitz | Menu Detials
Tag Collective Schnitz | Loyalty Card
Tag Collective Schnitz | Poster Tag Collective Schnitz | Poster
Tag Collective Schnitz | Schnitz Chronicle
Tag Collective Schnitz | Newspaper Detial Tag Collective Schnitz | Crossword
Tag Collective Schnitz | Lights Tag Collective Schnitz | Menuboard
Tag Collective Schnitz | Menuboard Detail
Tag Collective Schnitz | Newspaper Wall