Kleiner Perkins Caufield Byers have always been at the forefront in the ever changing landscape of venture capitalist firms. In 2011 it was clear that their appearance needed to match their reputation.
We created a strong mark to celebrate the bold history of KPCB and to build upon the legacy that was already in place. To add to the branding and cultivate the influential community they've built, we worked with KPCB to created a series of salons that gather thought leaders. To brand this experience, an easily expandable typographic system was built that could accommodate the needs of such a far reaching organization.