Growing up with a father working at Kodak and having a love for film, it made sense to base Finn O'Hara's wordmark and letterforms on the “Rule of Thirds”, the most basic principle in photography.
Traditionally photographers send out a printed mailer, however, a lot of these end up in the trash and don’t justify their cost. We took the idea of a mailer a step further and put his portfolio on a set of iPads. We then developed a custom case that could be sent to potential clients containing instructions to be returned via messenger.Armed with a new visual identity Finn is able to approach new types of projects that go beyond that of a photographer. His capabilities and ambitions match that of his brand.