The Bronx Brewery Case Study — Tag Collective
Bronx Brewery, Family
Bronx Brewery, Family

The Bronx is an industrious borough, with a proud, hardworking community—the Bronx Brewery fits right in. They’ve built their company from the ground up and crafted some premium pale ales in the processes.

Their brand, however, wasn’t telling this story.

Positioning, Branding, Packaging
Bronx Brewery, Family
The Challenge
Can we create an emblematic brand, that captures both the spirit of the brewery and its community?
Bronx Brewery, Family

Our first task was to figure out what makes the Bronx Brewery, and their namesake borough, so unique.

Bronx Brewery, Inspiration
Bronx Brewery, Inspiration
Bronx Brewery, Inspiration

The Bronx has a “no BS” swagger. Want respect? Then do what you do, and do it well. Focusing exclusively on making the best pale ales in NYC, the Bronx Brewery has earned its place.

Bronx Brewery, Logotype

We emboldened the name and revamped the seal to include some of the characteristic architectural elements of The Bronx.

Bronx Brewery, Seal

Then we redesigned the can and carton, creating an updated industrial look with fine details that add a crisp, polished feel.

Bronx Brewery, Family
Bronx Brewery, Seal
Bronx Brewery, Seal

We also focused on what makes each beer unique by listing the hops and grains used by the brewer—giving beer lovers everywhere something to geek out on. After all, this is a craft beer.

Bronx Brewery, Family
Bronx Brewery, Family

The brand now tells the story of both the Bronx Brewery's premium beer and the borough from which it was born.

Bronx Brewery, Seal
Bronx Brewery, Adding Top
Bronx Brewery, Sign-off