The Bronx is an industrious borough, with a proud, hardworking community—the Bronx Brewery fits right in. They’ve built their company from the ground up and crafted some premium pale ales in the processes.
Their brand, however, wasn’t telling this story.
Our first task was to figure out what makes the Bronx Brewery, and their namesake borough, so unique.
The Bronx has a “no BS” swagger. Want respect? Then do what you do, and do it well. Focusing exclusively on making the best pale ales in NYC, the Bronx Brewery has earned its place.
We emboldened the name and revamped the seal to include some of the characteristic architectural elements of The Bronx.
Then we redesigned the can and carton, creating an updated industrial look with fine details that add a crisp, polished feel.
We also focused on what makes each beer unique by listing the hops and grains used by the brewer—giving beer lovers everywhere something to geek out on. After all, this is a craft beer.
The brand now tells the story of both the Bronx Brewery's premium beer and the borough from which it was born.