Brooklyn Taco Co.

After successfully growing their business through NYC street markets, the Brooklyn Taco owners decided it was time for their brand to take the next step. We not only created a new graphic identity, but also built out their first permanent taqueria in Essex St. Market.

The identity centers around a wordmark that speaks directly to the craft that goes into everything they create and also references hand painted signage seen throughout Brooklyn. This is paired with a Mexican inspired color palette and clean modern geometric patterns. From the groundwork created by the graphic identity, the space took shape incorporating a strong graphic pattern, color palette and typography provided by the brand toolkit.

Brooklyn Tacos identity and space now seamlessly connect and tell a story of modern authenticity.

Studio Photography: Finn O'Hara

  • Branding
  • Interior
  • Website
  • Menu Design
  • Restaurant Collateral
  • Signage
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