After successfully growing their business through NYC street markets, the Brooklyn Taco owners decided it was time for their brand to take the next step. We not only created a new graphic identity, but also built out their first permanent taqueria in Essex St. Market.
The identity centers around a wordmark that speaks directly to the craft that goes into everything they create and also references hand painted signage seen throughout Brooklyn. This is paired with a Mexican inspired color palette and clean modern geometric patterns. From the groundwork created by the graphic identity, the space took shape incorporating a strong graphic pattern, color palette and typography provided by the brand toolkit.
Brooklyn Tacos identity and space now seamlessly connect and tell a story of modern authenticity.
Studio Photography: Finn O'Hara